2.Training and Extension

• Intra-regional trade
• Promote viable agribusiness institutions
• Promoting Marketing groups and associations
• Facilitate rural credit schemes and input supplies

1.Market Information

Information on inputs and markets are collected from relevant agencies(FCB, Dzongkhags, DRC, BAFRA, NPPC, DSC, Departments, FDCL, Dzongkhag Extensions, BDFCL, RNR RC)
The types of information collected are as follows:

2.Training and Extension

• Intra-regional
  Intensify promotion of specialized products from respective regions, Introduce and encourage specialized modes of transportation, Establish strategic collection centers and encourage collective marketing, communication and coordination through regional marketing office.
• Promote viable agribusiness institutions
  Identify agribusiness opportunities and promotion, Adopt RNR strategy for promotion of farmers’ group, Promote groups and associations, Assist in developing bye-laws, Provide training to enhance managerial and book keeping skills, Provide continued technical backstopping and monitoring
• Promoting Marketing groups and associations
  Encourage formation of groups and associations to achieve economies of scale, facilitate access to adequate capital with support from technical departments, Emphasize and encourage on high value products.
• Facilitate rural credit schemes and input supplies
  Mobilize and develop small grant reserves through projects, take the lead role in facilitating credit, timely review and monitor rural credit and input supply system and make appropriate recommendations.

3. 3. Research and Development

• Assess and evaluate markets and marketing system for RNR products: Explore alternative markets, Identify and promote commodities that have market potential, Setting market-based quality standards, establish strategic collection centers.
• Explore, develop and promote niche export markets for RNR products: study the market segments in the region for high value products, participation in international trade fairs, exhibitions, etc., Promotion and trial marketing of products in niche markets.
• Forecast market trends: develop the necessary human resource capacity to forecast market trends, conduct market research and study.

4 .Market Infrastructure Development

5.Marketing Coordination

• Provide lead role ion coordinating RNR marketing activities
• Develop clear coordination mechanisms with relevant stakeholders
• Organize annual marketing workshops with relevant agencies
• Participate in RNR and other meetings
• Organize regular meetings with producers/growers, traders, and exporters.

Outcome/im[pact of the advice service

• Timely market information collected, analyzed and disseminated on a regular basis
• Intra-regional/Dzongkhag trading in RNR produce identified, promoted and facilitated
• Viable agribusinesses promoted
• Farmers, traders, entrepreneurs and other stakeholders provided with information and training in agricultural marketing and agribusiness management
• Rural credit schemes and input supplies facilitated
• Marketing groups and associations promoted and supported.
• Markets and marketing system for RNR products assessed and evaluated
• Niche export markets explored and promoted.
• Market infrastructure needs and funds mobilized
• Market trends forecasted
• Institutional linkages among various stakeholders facilitated and coordinated

The Target Client

• The ultimate target clients are the farmers of Bhutan and other clients are traders, exporters, importers and other market participants.
  Outcome/impact of the advice service