Department of Agricultural Marketing & Cooperatives Ministry of Agriculture and Forests, RGoB

 

 

1. Coordinate and promote implementation of marketing related activities, including agribusiness and rural credit at the regional level;

 

2. Linking FGs/Coops with potential domestic markets (Schools, Institutions, Mega Projects etc.) and sustain them over time;

 

3. Reinforce linkages between different Dzongkhags, major market outlets and the head office to facilitate the marketing process;

 

4. Collect and communicate market and marketing information needs to the head office and relevant stakeholders;

 

5. Assist in establishing and functioning of the marketing cooperatives/groups/ associations;

 

6. Provide marketing training to potential producers in collaboration with the head office and other stakeholders;

 

7. Conduct regional market studies (price, demand and supply situations) on a quarterly basis and send recommendations to the head office;

 

8. Develop and ensure proper functioning of market infrastructure and establishment of new infrastructures where necessary;

 

9. Provide advice on production planning to both producers and extension on potential farm produce;

 

10. Establish effective marketing information systems at Dzongkhag-level in collaboration with line agencies;

 

11. Provide institutional support and advice on marketing of surplus RNR products;

 

12. Assist head office in Monitoring & Evaluation of marketing and co-operative programs; and

 

13. Capacity building of farmers/FGs/Coops/private sector on co-operatives and marketing.